Monday, April 28, 2008

Broncos To Post Profit / Season Ticket Prices Holding the Line

The Swift Current Broncos are passing on the good news to their fans.

The Broncos will post a profit for the 2nd straight year thanks to a strong 2nd half.

"Yes, absolutely. It's a pretty much a guarantee that we will make some money this season. Exactly where we come in and how much, we'll see here in about a months time," commented Assistant General Manager Elden Moberg.

According to Moberg, the Broncos credit three reasons as the main factors.

"There are three things that really factored in. The city stepped up to the plate and provided us with a facility that is of Western Hockey League calibre. At the same time, our team played pretty well in the 2nd half of the season and pretty much all year. We played an exciting brand of hockey. I think the third reason is the economy. There's some optimism and people are moving in. There's some dollars out there in some of the sectors. I think when you throw all of those things in, there's lots of reasons to be optimistic about where we're going and what our future is going to be."

And Moberg feels the building finally being completed allowed them to maximize revenues down the stretch.

"A lot of that is related to the fact we had such good attendance in the 2nd half of the season and all the amenities in our facility that maybe we were without for the 1st half were back at that time. Obviously the playoff run helps out as well."

The strong financial season will also allow the Broncos to hold the line on season ticket prices for the 2008-09 season.

"If we have enough people in our building to pay the bills, then we can hold the line on pricing. As a result we didn't increase our season ticket prices."

The Broncos have also adopted three more choices for their fan base including a Family Fun Zone, An Adult Fun Zone and a Kid's section.


The WHL's bantam draft is set for Thursday. The Broncos will pick 11th overall in the first round. The depth of this year's draft is said to be excellent. I talked with Broncos Director of Player Personnel Jaime Porter for a radio station piece last week. I'll post a bantam draft preview with his thoughts in the coming days.

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