Sheldon Lands On His Feet

What a summer for Dave Sheldon.

The play-by-play voice of the Chilliwack Bruins found himself on the outside looking in when a new radio station company in Chilliwack acquired the radio rights to the Bruins.

The new station then "blind boxed" an online ad looking for a new play-by-play broadcaster. What's a blind box ad?

Here's what it looked like:


This is your opportunity to be “The Voice” of a WHL Franchise and Sports Director in a mid-sized western Canadian Market.

Minimum qualifications must include:
-5 years Sports Directory experience;
-3 years hockey “Play by Play” experience;
-Diploma/Degree in Broadcast from a recognized institution would be an asset.

Please forward your resume and references.


The play-by-play broadcasters in the WHL are a pretty tight group. Something like this definitely sounded some alarm bells. It a few of us looking over our shoulders a little. An e-mail went through the group looking for any info or news. No one knew anything.

Turns out the the ad was for Chilliwack hosted by the new radio station company.

The technique is actually commonplace in the radio industry.

But good on the friendly Dave Sheldon. He was announced yesterday as the new play-by-play broadcaster and Director of Media Relations for the Vancouver Giants and should make a seamless transition to the rival of the Bruins.

Sheldon is from the Vancouver area and like Bob Ridley in Medicine Hat, also can be seen behind the wheel of the team's bus now and then.

He's also quietly cutting a swath through the Western Conference with stops in Everett, the Whack and now Vancouver.

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Jon